All UX laws

Doherty Threshold

Productivity soars when a system responds within 400ms. Below that, interaction feels instant.

How to apply it

Confirm the visual response lands inside 400ms. Otherwise add a loading or optimistic state.

Doherty Threshold in practice: a concrete example

Search that keeps up with typing

When results render in under about 400ms, people stay in flow and refine their query live. They treat search as a conversation. Past that threshold they stop, wait, and lose their train of thought. Instagram's “like” is the same idea applied to actions: the heart fills instantly and the network request syncs in the background, so the interface never makes you wait to feel responsive.

Common Doherty Threshold mistakes

  • Blocking the interface on a slow network call instead of responding optimistically and reconciling later.
  • Showing a spinner for sub-second waits. A loader that flashes for 120ms reads as jank, not progress.
  • Optimising server time while ignoring perceived time. What users feel is the whole round-trip, including render.

When Doherty Threshold doesn't apply

For deliberately weighty actions like submitting a payment or deleting data, a brief, honest pause with clear confirmation builds more trust than an instant, ambiguous “done”. Speed is not always reassurance. Sometimes a moment of visible work is what makes an action feel safe.

Practise it on a real challenge

Settings Toggle — the tap that seems to do nothing

A settings toggle waits for the server before it flips, so for ~700ms after a tap nothing moves. Users assume it missed and tap again — silently undoing their own change.

Search — the spinner that makes fast feel slow

A search screen returns in ~600ms but hides it behind a centered, blocking spinner. The wait is short; the frozen screen makes it feel broken.

More UX laws

  • 60-30-10 Rule
  • 8-pt Spacing Scale
  • Accessible contrast
  • Aesthetic-Usability Effect
  • Alignment Principle
  • Calibrated Trust
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