Funnel Triage

Optimize the biggest leak first. Conversion math compounds — fixing 48pt beats fixing 4pt.

How to apply it

Sort steps by absolute drop, not percentage of step. Fix the leak with the largest impact.

Practise it on a real challenge

Activation Funnel — find where the users leak

Funnel: 100% land → 80% sign up → 70% verify email → 22% complete profile → 18% activate.

More UX laws

• 60-30-10 Rule
• 8-pt Spacing Scale
• Accessible contrast
• Aesthetic-Usability Effect
• Alignment Principle
• Calibrated Trust