All UX laws

Time-to-Value

The faster a user reaches their first valuable outcome, the higher the activation.

How to apply it

Strip onboarding to the shortest path to the 'aha'. Defer everything else.

Practise it on a real challenge

B2B Onboarding — a 12-step tour, 8% activation

A B2B tool has 8% week-1 activation. Onboarding is a 12-step tour.

More UX laws

  • 60-30-10 Rule
  • 8-pt Spacing Scale
  • Accessible contrast
  • Aesthetic-Usability Effect
  • Alignment Principle
  • Calibrated Trust
UX QuestUX LawsPricingAboutContactPopular UX laws:Hick's LawFitts's LawDoherty ThresholdMiller's LawLaw of ProximityAesthetic-Usability EffectVisual hierarchyAccessible contrastAll UX laws